Monday, September 13, 2010

Tommy Hilfiger marketing strategy podcast

Here's another in the series of Persuaders that Roisin Ni Mhordha recorded in my absence this summer.

In this podcast Claire Nolan - Marketing Manager for Tommy Hilfiger Ireland is in conversation with Roisin discussing .....

· New ad campaign ‘Meet the Hilfigers’
· Change of direction
· How, why, what, when and where?
· 25th Anniversary of Tommy Hilfiger
· TH growing from strength to strength
· TH range, Denim, Runway Collection etc.

Also in this podcast Brian McEvoy - Photographer and Pictures in Publicity discusses....

· What makes a good photographer?
· How long in the business?
· Importance of photography
· Ever get tired of it?
· Whose work do you admire?
· Process of taking a photo at an event to it appearing in print
· Tips/advice when briefing a photographer

Listen HERE