The Power of Now

There's a great video just posted today by iMediaConnection where Kevin Ryan interviews many of the delegates at the iMedia Summit. Among his door-stopped victims is Joseph Jaffe who has some interesing things to say about Twitter. From a perspective where he was a cheerleader of Second Life, he's much more sanguine about Twitter. And when someone as bullish about all things new on the internet says that I take notice. Personally I have found the utility I get from Twitter has gone somewhat, but as Jaffe notes, it has opened our eyes to the powerful opportunities to market in real time, to research in real time, and ultimately to build brands in real time.