The Persuaders Friday 12 March ...1pm, 103.2fm.
Audience Measurement in the Digital Age - interview today Friday 12th March with Andrew Green, Chief Marketing Officer, Ipsos Media who has just written a new book "From Prime Time to My Time". Have you a question??
Andrew Green is Global Chief Marketing Officer for the Media, Content & Technology division of ipsos. He has written or contributed to two books on broadcasting in Asia including Television in Contemporary Asia (Sage, 2000) and From Mao to the Millennium: Chinese Broadcasting in Transition (BMRB, 2001). He is a frequent contributor to industry magazines and journals and sits on the executive board for the International Journal of Market Research
