Just back this evening from Search Marketing World 2008, the second year running that the event has been held. Hats off to Martin Murray and all the team at Interactive Return for a really excellent event. Speaking to many delegates it's clear that this is now a 'must-attend' on the search marketing calendar. I'll be putting together a podcast soon on the event, but as was pointed out to me by one of the panel chairs, Damian Ryan, the event clearly proved that Search has now passed a tipping point. Damian's attempts to get the speakers at the Advertising panel to pin their colours to the mast as to when digital would be the dominant form of media spend solicited a number of predictions, most agreed it's around the corner. Check out the Search Marketing Gurus blog where Liana 'Li' Evans ( pictured ) has done a great job in putting a very timely synopsis of the main speeches.
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